“You Can’t Improve What You’re Not Tracking…Let’s Fix That.
Start Q4 With a Simple Scorecard (You’ll Actually Use)
We’re 2 days into Q4, and you might be feeling one of two things:
???? “Let’s go, I’m ready to hit my goals.”
or
???? “Wait, what are my goals again?”
If you’re not tracking anything, it’s easy to mistake movement for progress. And suddenly, you’re “busy” all month… but not actually making money.
So let’s keep this simple:
Every business needs a Q4 Scorecard.
Not a vision board. Not a Google Doc you never open again. A scorecard. Something you can look at each week and say, “Am I moving forward or just spinning?”
Start With These 4 Metrics:
- Revenue Goal vs. Actual
Track this weekly. Not monthly. Waiting until Halloween to check your October numbers is how things slip. - Expenses (Fixed + Variable)
What are you actually spending? Are subscriptions creeping up? Is your team clocking more hours? Track it. - Profit Margin
Revenue is cute, but margin pays the bills. If your profit is shrinking, it’s time to dig in. - Pipeline / Open Opportunities
What’s coming next? New clients, projects, launches, etc. Make sure you keep tabs so you’re not shocked in November when cash dries up.
Bonus Points:
If you want to feel really in control this quarter, track these too:
- Overdue invoices
- Marketing ROI (especially if you’re running ads or pushing a launch)
- Your own paycheck, are you paying yourself consistently?
Bottom Line:
A scorecard doesn’t have to be complicated. It just has to be consistent, because you can’t improve what you’re not tracking, and you didn’t come this far to coast through Q4 without a strategy.
